An “Idea” Is Not a Business

by | Feb 8, 2013 | General Business

NOTE: This does not apply to those who continue to work on developing their idea.I frequently get calls from people who tell me they have a business plan and need my help to make it happen. After the formalities of Non Disclosure Agreements we schedule a meeting....

Sign of a Big Problem

by | Jan 7, 2013 | General Business

One of my central themes is “I know your business could be doing better.” How can I know that? There is a common symptom that indicates a lot of room for improvement at any business. Once I see this symptom, I know the business could be doing a lot better....

Productivity Tip!

by | Nov 28, 2012 | General Business

I’ll be brief.Use your people to their best ability and not to the title you’ve made up for them.If you have a problem solver, let them solve problems. If you have an artist, let them contribute design. If you have a strong organizer, let them organize.To...

MARKETING!

by | Nov 17, 2012 | General Business

I will scream this message until some people start to get it.Marketing is NOT advertising. Marketing is not a website and Google ads.Marketing IS is complete strategy to sell goods and services in the marketplace. A complete strategy. Got that?Marketing will not move...