by Chris Reich | Apr 17, 2013 | General Business
Google offers a 100% free service for all website owners: Google Analytics. As they say in advertising, “accept no substitutes!”One of the first questions I ask new clients is whether they have set up analytics for their website. Very few answer yes. Of...
by Chris Reich | Mar 25, 2013 | General Business
The goal of participating in a trade-show is to meet and connect with potential buyers. I am referring to the larger class of trade-show, not a “demo and sell” state fair event.Connecting with trade-show attendees involves an intelligent strategy. There...
by Chris Reich | Mar 24, 2013 | General Business
If it works, find out why.Sounds like a simple enough thing to do. Why don’t we?When something is successful at a business, rarely is the time spent to look at why that success happened. We often make snap judgments like, “great idea! Adding the off switch...
by Chris Reich | Mar 17, 2013 | General Business
If it isn’t broken, break it! Why? This drives improvement. Nothing will drag a business down to the point of no return more reliably than improving a product or process that is becoming outdated. That’s entropy at work! Worked with a business this week...
by Chris Reich | Mar 3, 2013 | General Business
You have heard that no two snowflakes are exactly alike. It’s true.In fact, no two of anything are exactly alike. No two cars, made in the same factory by the same people under the tightest quality standards are exactly alike. Cars are complicated. What about,...
by Chris Reich | Feb 19, 2013 | General Business
Toward the end of World War II the Soviets saw a need for bombers equal to those of the United States. While they had their own design, it hadn’t proved very reliable so they asked the U.S. for some B-29s. The U.S. declined. But on three occasions B-29s made...
