Do This Only Once
Customers and prospects will often ask for a “favor”. When prospects ask for a favor, that always means they want what you sell for less than than you quoted.
Know When To Quit
We all know the statistics for business failure. 80% of new businesses fail within the first 5 years. How are you doing?
Marketing is Every Day
I talk with a lot of firms about marketing. My general philosophy is to be very conservative with the marketing budget.
Why Fun at Work Matters
Most managers either dismiss work fun as unimportant or think having fun will detract from professionalism. They are wrong!
Why Should Work Be Fun?
There is no reason that everyone at your business can’t be having fun doing their job. In the immortal words of Mary Poppins, “in every job that must done there is an element of fun.”
Example of Bad Advertising
Not all advertising is worth the cost. Here’s an example of a clever though ineffective piece of advertising. Why isn’t this a good idea?