Fight On…

We’re in the middle of a rough business season. Many businesses are struggling. What to do?It’s a good time to stick together. Take care of your best customers. Take good care of your employees. Take care of your suppliers. Don’t get “heavy...

Obama Gets It—Marketing

Put politics aside for a moment. Okay?Barack Obama did something brilliant this past week. He showed us exactly how to use today’s technology for marketing.Those who registered on Obama’s website, and probably contributed money, would get a text message...

Before You Measure It

Businesses are measuring everything these days. There is a prevailing philosophy that something can’t be made ‘better’ unless it’s measured to establish a benchmark. This sounds reasonable, and there is a grain of truth in it, but it’s...

Better

Here’s a simple idea to improve your business. Get an inexpensive notebook—not a computer, the paper kind though you could use your computer. I think this is best done on paper so you’ll look at it, however.At the end of every day, make two entries....

Medical Advice

The typical doctor’s office almost always has one fiercely loyal employee. This is the one who “protects” the doctor. She’s the one that blocks your calls. She’s the one that will handle your question for you—no need to talk with...