Domino’s Pizza Marketing: A+

This is so right. I love everything about this campaign. They address the comments you hear all the time about Domino’s Pizza. From the top down, management is transparent with the reality that their product was truly inferior. The total transparency makes me...

Facebook?

If your business does not have a Facebook presence, it should. It’s not hard to do and it’s easy to monitor and control the conversation. What? You’ve only seen people on Facebook?Businesses can create fan pages. I have one. You should...

Progression Toward Bankruptcy

I’m taking a page from Seth Godin’s Blog but I see the steps a bit differently. And I see them as inevitable. The steps can be delayed, perhaps for long periods and there are rare leaps backward to a previous step but those never work. Once a company has...

It’s Not Easy to Bring Change

Today Seth Godin posts a NIKE theme of “Just Do It!”. He’s talking about hearing from people who want to try new ideas at workplace but are thwarted by management. Seth advises to proceed full speed ahead. He goes on to say that people are rarely...