by Chris Reich | Nov 17, 2012 | General Business
I will scream this message until some people start to get it.Marketing is NOT advertising. Marketing is not a website and Google ads.Marketing IS is complete strategy to sell goods and services in the marketplace. A complete strategy. Got that?Marketing will not move...
by Chris Reich | Nov 10, 2012 | General Business
Tell me, what’s wrong with this message?Our product will save you money! In fact, it will pay for itself in savings in just 14 months! Financing available.Why wouldn’t people line up to get this wonder product? People are wise to promotion. Can a product...
by Chris Reich | Oct 12, 2012 | Rants
“I just don’t care.”If I had a dime for every time I’ve heard that this year, I’d be able to take the rest of this year off!Why are so many talented employees telling me they don’t care about their work?Because they can’t...
by Chris Reich | Oct 5, 2012 | Rants
Rant.Why, if I must join a membership program for my hotel, airline, car rental, super market, pharmacy and ALL the other nonsense loyalty programs, why must they have insanely weird usernames that cannot be changed to something we can remember?!...
by Chris Reich | Sep 26, 2012 | General Business
When you must get tough with your talent, be it from their fault or not (pay cuts due to business slow down), give the road map back to good standing or you destroy morale.These are indeed hard times. Most entities are suffering budget cuts. Management looks at poor...
