by Chris Reich | Jun 21, 2011 | Business
I believe it is very important to look closely at why things went wrong when things go wrong. We can learn from our mistakes. But how can you look closely at failure without your desire for ‘better’ devolving to a blame game?Before answering that question,...
by Chris Reich | Apr 9, 2011 | Business
That key is to tailor your business to fit the needs of the customers you are seeking. Seems obvious enough but it’s not that easy to do.Let’s look at a couple of examples. I want to try to overcome the objection that “this doesn’t apply to my...
by Chris Reich | Apr 2, 2011 | Business
I get a dozen emails a day from SEO companies guaranteeing to put my website on the first page of search. I’ve talked with some of these services. They are not cheap and they are extremely risky for your business.Attempts to “game” the system could...
by Chris Reich | Mar 30, 2011 | Business
If you are considering a new product launch or other significant change at your business, do not, please do not conduct a survey.Surveys are pretty close to useless.If you ask “would like to see our product in purple?”, you will get more positive than...
by Chris Reich | Mar 29, 2011 | Business
When the new visitor lands on your site, can they understand in a flash what it is that you do?This is a reminder for all of us. Regarding our website or business—is the offer clear? Can the site visitor understand what is offered and are they curious enough to...
