2 Rules for Business Survival

When the new visitor lands on your site, can they understand in a flash what it is that you do?This is a reminder for all of us. Regarding our website or business—is the offer clear? Can the site visitor understand what is offered and are they curious enough to...

Rule Number One

The business and its cumbersome rules and procedures have become more important than the customer at most American businesses.It starts at the point of initial contact: “To speak with a sales rep, fill out this form”. It’s as though the customer must...

Watch Your Tone!

Every now and then I have to take a few minutes to clean up my email boxes. With 20-30 emails coming in per hour, and 5-20 going out per hour, debris piles up pretty fast. Yesterday, while cleaning out my email ‘sent’ file, I came across a reply sent to a...

Release the Pressure

If things are a bit tense at your business, as seems to be everywhere because of so many reasons, you can greatly ease tension which will reduce error and accelerate processes. The good news is that you can have this hugely positive effect on your business by doing...