Is Your Cow purple?
One of my all-time favorite business books is Seth Godin’s “Purple Cow”. The essence of the book, though I would still encourage you to read it yourself, is that each business must distinguish itself to be successful. If you drove through farmland...Well People Go to the Doctor
I work for businesses that are doing very well as often as businesses that are struggling. That may seem odd but the successful business generally wants to stay ahead of the competitive curve and is willing to invest in knowledge. Successful businesses are more open...
Example of Bad Advertising
Not all advertising is worth the cost. Here’s an example of a clever though ineffective piece of advertising. Why isn’t this a good idea?