Google Analytics Matter

by | Apr 17, 2013 | General Business

Google offers a 100% free service for all website owners: Google Analytics. As they say in advertising, “accept no substitutes!”One of the first questions I ask new clients is whether they have set up analytics for their website. Very few answer yes. Of...

Trade Show Tip Guaranteed to Increase ROI

by | Mar 25, 2013 | General Business

The goal of participating in a trade-show is to meet and connect with potential buyers. I am referring to the larger class of trade-show, not a “demo and sell” state fair event.Connecting with trade-show attendees involves an intelligent strategy. There...

TeachU Aphorism Number 2

by | Mar 24, 2013 | General Business

If it works, find out why.Sounds like a simple enough thing to do. Why don’t we?When something is successful at a business, rarely is the time spent to look at why that success happened. We often make snap judgments like, “great idea! Adding the off switch...

Business Tip #1

by | Mar 17, 2013 | General Business

If it isn’t broken, break it! Why? This drives improvement. Nothing will drag a business down to the point of no return more reliably than improving a product or process that is becoming outdated. That’s entropy at work! Worked with a business this week...

Why Success Cannot Be Copied

by | Mar 3, 2013 | General Business

You have heard that no two snowflakes are exactly alike. It’s true.In fact, no two of anything are exactly alike. No two cars, made in the same factory by the same people under the tightest quality standards are exactly alike. Cars are complicated. What about,...