What Sale Should I Run?

The summer months are not the best time to run “sales” unless you have a business that benefits from the back-to-school season. Here’s what you should be doing to promote your business instead of offering discounts.Summer is the time to strengthen...

Your Business Could Really Take Off

Your Business Can Do BetterThe competition is abundant but weak. The market is weak but abundant. This spells big opportunity for your business if you do one thing.PlanWait! Wow, I can hear the clicks—bye bye. For those that read on, good for you. Your business...

Good Enough to Be Wrong

The great physicist, Wolfgang Pauli, was once asked to review a paper written by a student who was not well thought of by his professor. The professor wanted confirmation of his opinion of the student from Pauli.When he finished reading the paper Pauli remarked,...

Are Ethics Relative?

I believe we can trace the decline in the American way of life to a decline in ethics. During times when we truly did good, we did well. Since the turn of the century we experienced a rapid decline in ethics. Government became less accountable. Big business grew more...

On the Personal Side

Sometimes it is a good idea to let people know who you are as a person. Yes, in business, it is okay to let people in on things happening in your life. I believe telling people a little about big events in your private life tells them a lot about your character. No,...

Sort Of Half Way

We are just about half way through 2013. Memorial Day weekend represents a sort “half time” in the game. For many businesses, it gets tougher from now until late September. The holiday, graduations and vacations will slice into sales. Are you ready?If the...