Community

by | May 27, 2009 | Business

Building community around your product is the most important marketing step you can take. It used to be branding. Now it’s community. People have less brand loyalty than they have business loyalty if they feel that they are important—part of something. You...

Are All Your Bodies in Motion?

by | May 23, 2009 | Business

Newton’s First LawA body in motion will continue in motion and a body at rest will remain at rest unless acted upon by force.You have people in your business who are always in motion. And, you’ve got some that never seem to be moving. Physics. Basic...

Physics Lesson

by | May 19, 2009 | Business

F=M*ADo you know what that means?  You should. It can determine the fate of your business.It means FORCE = MASS X ACCELERATIONSo what and how how does that apply to business?OK. I have a 15 pound bowling ball. I rest it gently on a glass table. There it sits. The...

Things We No Longer Need—or Want

by | May 15, 2009 | Business

Chrysler is terminating contracts with nearly 800 dealers. GM is considering booting 1,100 dealers from their flock. So what? Do we need car dealers? No.There was never a time when the car salesman had a good reputation. Think of an item people hate to buy and a car...