by Chris Reich | Jul 23, 2007 | Business
Computer “Training” is boring. I agree. Computer “training” would be great if you could just pick up a couple of tips that would save you some time or make your day a little easier. It would be great if this could be done quickly. Who...
by Chris Reich | Jul 23, 2007 | Business
Free samples don’t always work. When I started my coffee business 20 years ago, a supplier from a 100 year old family business told me that giving away free coffee samples would not lead to sales. Nonsense! I gave away a lot of coffee before admitting to myself...
by Chris Reich | Jul 18, 2007 | Business
Your extravagant hot fudge sundae has just been placed before you. What’s the first thing you look for? What’s the first thing you hear from those around you? Can I have the cherry?! NO! Of course not! That’s THE most desirable part of the...
by Chris Reich | Jul 18, 2007 | Business
Last night at 8:00 p.m. I happened to stop by my office and noticed the flashing alert on the answering machine. “This is XYZ Delivery. I have a box for you but cannot find your driveway. Call me.” The driver failed to leave a callback...
by Chris Reich | Jul 18, 2007 | Business
Here’s a little exercise to open creative and productive thinking… What if the price of paper went up 10,000%? The $6 package that loads all the printers and copiers suddenly costs $600. What would you do differently? Seem like a silly...
