Is Your Cow purple?

One of my all-time favorite business books is Seth Godin’s “Purple Cow”. The essence of the book, though I would still encourage you to read it yourself, is that each business must distinguish itself to be successful. If you drove through farmland...

Are You Part of This?

As a “contractor”, I’m never seen as an employee. Still, I like to be a part of the business I’m working for. I care about what I do and am driven more by what I hope to achieve than what I’m being paid. No, it’s true. Some...

Well People Go to the Doctor

I work for businesses that are doing very well as often as businesses that are struggling. That may seem odd but the successful business generally wants to stay ahead of the competitive curve and is willing to invest in knowledge. Successful businesses are more open...

What’s Memorable?

If a prospect has a first encounter with your business, what is he most likely to remember? What makes the strongest impression?This week I met with a life insurance agent. He was a little crusty. In all, his approach was okay, not great, but okay. Still, I...