Are You Part of This?

As a “contractor”, I’m never seen as an employee. Still, I like to be a part of the business I’m working for. I care about what I do and am driven more by what I hope to achieve than what I’m being paid. No, it’s true. Some...

Well People Go to the Doctor

I work for businesses that are doing very well as often as businesses that are struggling. That may seem odd but the successful business generally wants to stay ahead of the competitive curve and is willing to invest in knowledge. Successful businesses are more open...

What’s Memorable?

If a prospect has a first encounter with your business, what is he most likely to remember? What makes the strongest impression?This week I met with a life insurance agent. He was a little crusty. In all, his approach was okay, not great, but okay. Still, I...

Subtraction Can Be Your Best Addition

People often ask me what I would add to their business if they decided to contract with me. The answer is usually a surprise. After observing a business operation, I generally find more to subtract than to add.A man who was seen chiseling a rock into a beautiful horse...