Trade Show Tip Guaranteed to Increase ROI

The goal of participating in a trade-show is to meet and connect with potential buyers. I am referring to the larger class of trade-show, not a “demo and sell” state fair event.Connecting with trade-show attendees involves an intelligent strategy. There...

TeachU Aphorism Number 2

If it works, find out why.Sounds like a simple enough thing to do. Why don’t we?When something is successful at a business, rarely is the time spent to look at why that success happened. We often make snap judgments like, “great idea! Adding the off switch...

On Failure

So I created an entirely new and (I thought) original look for my website. I spent a LOT of hours on it. Then I paid for a crowd source review and it got very bad reviews. Very bad. What I thought was edgy and original was rated pretty unanimously by a very large...

Business Tip #1

If it isn’t broken, break it! Why? This drives improvement. Nothing will drag a business down to the point of no return more reliably than improving a product or process that is becoming outdated. That’s entropy at work! Worked with a business this week...

Looking Back at 2009

Note: This article was written and published in 2009. It’s fun looking backRemember when… If you’re in, or as some would say ‘into’, business, you’ve probably looked at the statistics for Gross Domestic Product per capita in...

Marissa Mayer Got It Wrong

No more working from home according to Marissa Mayer’s (Yahoo CEO) latest edict. This brilliant decision comes under the heel of her guidance of Yahoo’s new and unimproved homepage. Perhaps that was a failed homework assignment?Frankly, I don’t...