by Chris Reich | Aug 26, 2008 | Business
Put politics aside for a moment. Okay?Barack Obama did something brilliant this past week. He showed us exactly how to use today’s technology for marketing.Those who registered on Obama’s website, and probably contributed money, would get a text message...
by Chris Reich | Aug 21, 2008 | Business
Businesses are measuring everything these days. There is a prevailing philosophy that something can’t be made ‘better’ unless it’s measured to establish a benchmark. This sounds reasonable, and there is a grain of truth in it, but it’s...
by Chris Reich | Aug 20, 2008 | Business
Here’s a simple idea to improve your business. Get an inexpensive notebook—not a computer, the paper kind though you could use your computer. I think this is best done on paper so you’ll look at it, however.At the end of every day, make two entries....
by Chris Reich | Aug 19, 2008 | Business
The typical doctor’s office almost always has one fiercely loyal employee. This is the one who “protects” the doctor. She’s the one that blocks your calls. She’s the one that will handle your question for you—no need to talk with...
by Chris Reich | Aug 15, 2008 | Business
Confession time. I make mistakes too.The biggest mistakes I’ve made over the years all have a common thread. I’ve compromised what I know the client needs with what the client thought they needed.If you’re in business, you’ve faced this...
