by Chris Reich | Oct 7, 2012 | Small Improvements
What did we learn from the presidential debate?1. Failure to make clear why you are the better choice leads to failure. 2. Total word count doesn’t matter if you cannot clearly state what makes YOU the better choice.3. Failure to keep things simple will cost you...
by Chris Reich | Oct 5, 2012 | Small Improvements
What would happen if sales dropped by half suddenly?What if your best seller became obsolete by a new offering by someone else?This is the ‘secret’ to Apple’s success. You can use the same playbook if you’re willing to do the hard work.Apple...
by Chris Reich | Oct 5, 2012 | Rants
Rant.Why, if I must join a membership program for my hotel, airline, car rental, super market, pharmacy and ALL the other nonsense loyalty programs, why must they have insanely weird usernames that cannot be changed to something we can remember?!...
by Chris Reich | Oct 4, 2012 | General Business
There is a presidential debate tonight. This is an excellent opportunity to do some market research. You will notice that people will hear what they want to hear. Answers will be manipulated to fit what each person already believes and the perceived winner will be the...
by Chris Reich | Sep 26, 2012 | General Business
When you must get tough with your talent, be it from their fault or not (pay cuts due to business slow down), give the road map back to good standing or you destroy morale.These are indeed hard times. Most entities are suffering budget cuts. Management looks at poor...
