by Chris Reich | Nov 17, 2012 | General Business
I will scream this message until some people start to get it.Marketing is NOT advertising. Marketing is not a website and Google ads.Marketing IS is complete strategy to sell goods and services in the marketplace. A complete strategy. Got that?Marketing will not move...
by Chris Reich | Nov 10, 2012 | General Business
Tell me, what’s wrong with this message?Our product will save you money! In fact, it will pay for itself in savings in just 14 months! Financing available.Why wouldn’t people line up to get this wonder product? People are wise to promotion. Can a product...
by Chris Reich | Oct 12, 2012 | Rants
“I just don’t care.”If I had a dime for every time I’ve heard that this year, I’d be able to take the rest of this year off!Why are so many talented employees telling me they don’t care about their work?Because they can’t...
by Chris Reich | Oct 8, 2012 | General Business
The trick these days is to just stay in business until the economy recovers. This requires a balance between prudent cost control while continuing with business development.The prospect who cannot buy now, will increase your market share when they growth. I see 2013...
by Chris Reich | Oct 7, 2012 | Small Improvements
What did we learn from the presidential debate?1. Failure to make clear why you are the better choice leads to failure. 2. Total word count doesn’t matter if you cannot clearly state what makes YOU the better choice.3. Failure to keep things simple will cost you...
