by Chris Reich | Dec 13, 2012 | General Business
When an economy contracts, consumers move toward either quality (durability) or cheap. The American consumer, spoiled by years of having more of everything has chosen cheap over quality. (Europeans choose quality) This is a very bad thing in the long run.Choosing...
by Chris Reich | Nov 28, 2012 | General Business
To achieve our goal of “e” in 2013, we need some other “e”s.EffortEthicsEducationToo many businesses are waiting for the economy to improve. Make the effort to improve your economy.Ethics have been eroded by lawyers. Businesses do what they can...
by Chris Reich | Nov 28, 2012 | General Business
I’ll be brief.Use your people to their best ability and not to the title you’ve made up for them.If you have a problem solver, let them solve problems. If you have an artist, let them contribute design. If you have a strong organizer, let them organize.To...
by Chris Reich | Nov 17, 2012 | General Business
I will scream this message until some people start to get it.Marketing is NOT advertising. Marketing is not a website and Google ads.Marketing IS is complete strategy to sell goods and services in the marketplace. A complete strategy. Got that?Marketing will not move...
by Chris Reich | Nov 10, 2012 | General Business
Tell me, what’s wrong with this message?Our product will save you money! In fact, it will pay for itself in savings in just 14 months! Financing available.Why wouldn’t people line up to get this wonder product? People are wise to promotion. Can a product...
