The Most Important Step in Selling

The most important step in making a sale is almost always skipped or underplayed.What’s that?Gaining a complete understanding of what the customer wants and what she is willing to pay.True, the customer doesn’t always understand all the features of your...

What’s the Difference?

I have just returned from the largest solar energy exposition in the world. Thousands of products were on display and I personally spoke with hundreds of company representatives.When attending a massive trade show like Solar Power International, you’re bound to...

What People Want in a Boss

Worth considering…This comes up frequently at leadership talks and training seminars: What makes a good boss?Sure, there are a lot a traits people like in a boss. You could list a million things like generosity, understanding, humor or informality.  But...