Lawyers and Marketing

They say that the person who acts as his own lawyer has a fool for a lawyer. I think that was written by a lawyer. It great marketing actually. I puts the fear into the consumer in just the right place. I creates just enough reasonable doubt. And after all,...

United Airlines Breaks Guitars

The following video has been seen by over 5 million people. This is the price of failing to understand customer service. How much would it cost United Airlines to reach 5 million people with a positive message? The really sad part of this is, when customer service is...

The Nut Factor

I believe I have found what is probably the most important long range economic indicator ever charted. It’s the “Nut Factor”.It starts with lots of UFO reports. (90’s?) Then you start to see TV shows of people ‘contacting’ the...

What is Leadership?

Let’s start by saying what leadership is NOT. Leadership is not where you go for approval.Leadership is not the brick wall that stops new ideas from going forward.Leadership is not the guy who opens the meeting up for discussion.Leadership is not the gal [sic]...

What is a Sale Worth?

If your business is a kind which can make sales of varying magnitude, when entering the sales process of a potentially large sale, do you intelligently scale your sales strategy accordingly? Do you even have a sales strategy?Most companies have a sales process but few...