The Most Important Step a Business Must Take

We need to develop a new model, available in purple that runs on 22 volts, people want purple. We need a larger model, people want more power. We need a cheaper model, people aren’t spending. We need lighter unit, people can hardly lift our current model. We...

You Never Have to Work with Jerks

In business we must learn to trust our instincts. That means saying “no” to what might sound like a good sale or project.I fired a client today. This is something I rarely have to do but this guy was a total jerk from the first encounter. I knew that. I...

How Far To Go in Your Customer’s Shoes?

When we work to help customers when they have problems, we build loyalty. You’ve heard before.But when we work to help customers with their problems, we also teach them that is what we do. We help with problems. While this can certainly build loyalty, it also...