Do You Recognize This person?

by | Apr 29, 2008 | Business

Who is this woman?If you don’t recognize her, you’re in big trouble.She’s your customer. She doesn’t just buy laundry soap and convenience meals. Not any more. She may not even care if her toilet bowl is springtime fresh. She’s probably...

Tough Times? Build Morale

by | Apr 28, 2008 | Business

Build morale by providing excellent customer service.Spend some training time. Remind your people about what great service means. Teach them to go that extra bit for your customers.This is good for business and good for morale. When customers start commenting about...

Is Change That Scary?

by | Apr 27, 2008 | Business

Are we that afraid of change?This country has had poor leadership for 20 years. Look where we are now. Stuck in a very stupid war on terrorism with our border wide open. Just how dumb is that?Our economy is slowing to a halt and the dollar is dropping to record lows...

One Cent Sales

by | Apr 22, 2008 | Business

A penny for your thoughts?That makes a nice phrase but in reality, free is better.I recently read about the power of free. If you want the full version, the book is called “Predictably Irrational” by Dan Ariely. I highly recommend it.Dan ran a little...

What’s the Difference?

by | Apr 21, 2008 | Business

What is the difference between your business and your competition?All businesses claim to be better. All claim to provide better service. All claim better quality. Even though it’s not possible, most claim to have the lowest prices. (There can only be one...

Breaking Trust

by | Apr 15, 2008 | Business

Why do they jump?They trust us.What if we don’t catch them?They fall and the trust is broken. Trust is easier get than it is to repair.Hillary Clinton and Barack Obama have spent hundreds of millions of dollars to try to gain our trust. The one who secures the...