MARKETING!

by | Nov 17, 2012 | General Business

I will scream this message until some people start to get it.Marketing is NOT advertising. Marketing is not a website and Google ads.Marketing IS is complete strategy to sell goods and services in the marketplace. A complete strategy. Got that?Marketing will not move...

What Is Wrong?

by | Nov 10, 2012 | General Business

Tell me, what’s wrong with this message?Our product will save you money! In fact, it will pay for itself in savings in just 14 months! Financing available.Why wouldn’t people line up to get this wonder product? People are wise to promotion. Can a product...

Recovery Is Coming Soon to a Business Near You

by | Oct 8, 2012 | General Business

The trick these days is to just stay in business until the economy recovers. This requires a balance between prudent cost control while continuing with business development.The prospect who cannot buy now, will increase your market share when they growth. I see 2013...

Preseidential Debates and Business Lesson

by | Oct 4, 2012 | General Business

There is a presidential debate tonight. This is an excellent opportunity to do some market research. You will notice that people will hear what they want to hear. Answers will be manipulated to fit what each person already believes and the perceived winner will be the...

A Way Out

by | Sep 26, 2012 | General Business

When you must get tough with your talent, be it from their fault or not (pay cuts due to business slow down), give the road map back to good standing or you destroy morale.These are indeed hard times. Most entities are suffering budget cuts. Management looks at poor...

Tragedy of the Commons

by | Sep 4, 2012 | General Business

The term “The Tragedy of the Commons” refers to a dilemma of limited resource sharing. It’s very important to our heavily populated world and crucially important to your business during an economic downturn.When many people have access to a limited...